Miami BIC'ers: VIP Preview Event this Thursday at Lincoln Road Sephora (2024)

Happy Monday, BIC!

We have a new store opening on Lincoln Road in Miami – and we have secured VIP invites to the Preview Event -exclusively for two Community members and a guest of their choosing! If you are chosen to attend, not only will you get to experience the VIP treatment at this swanky event but you will also enjoy drinks, bites, a DJ, Instagrammable photo ops and a token of appreciation. Additionally, you will have a first look at our Pop-Up beauty experience – Dreamer x Sephora a few stores down!

Here's what you need to know:

• Who?Two BIC members and their +1's
• When? Thursday, 6/21 from 6-8pm
• Where? 818 Lincoln Road, Miami Beach, FL
• Entertainment by DJ Millie
• Live Custom Art by Urban Pop Artist, Spencer Couture
• Enjoy sips and bites from Mint Catering
• Community attendees are allowed a plus one
• Valet will be reimbursed (ask the store upon arrival)
• Spots are limited and offered on a first-come, first-served basis
• Community attendees will receive a token of appreciation
• We want to hear all about this event! Please report back to the Community with your photos and experience for those of us who won't be able to make it

We only have two spots (+1 guest each) available so please send me a private message with your full name and email addressif you are able to attend. This event is going to make history as the first VIP event in our new store on the streets of Miami. You don’t want to miss it! Cannot wait to hear details and see pictures of this fabulous event after some of you attend!

Katie thank you so much for making this happen, I had an amazing time!

Quite a few familiar faces, so many products I know and love plus quite a few that I'd never seen in person before, free-flowing delicious drinks and adorable chocolate lipsticks for snacking... but the real rock stars here were these MIRRORS! Every person gets their own lighted mirror and each has settings for 10%, 30%, 50%, 70% or100% and also the option of warm lighting vs cool lighting, this is really going to take classes and beauty events to a whole different level. Thank you again!

Oh you know, just enjoying the Miami Beach weather at one of my fave retailers! Event is at 1, post more soon, but look how cute the bag is!

Here are all the goodies that were in the bags I received:

Inside the South Beach tote was an Ocean Drive magazine; inside the Good Vibes pouch was a collapsible water bottle (perfect for festival going) and a 20% off coupon for six02; and my GWP was the current Set4Summer promo. I purchased the Pat McGrath lip pencil in Night Fever.

Ireally enjoyed going to the new store, I just can’t believe it took this long to have Sephora arrive on Lincoln Road! That strip of shops was MADE for Sephora!

Final thought: I truly appreciate that Dreamer and Sephora used paper straws for this event. Plastic straws are so terrible for the environment not just in terms of non biodegradable waste but the dangers they pose to animals. So major kudos to the organizers of this event; it's the little details that really revealthe most about a company.

Awesome branding everywhere!

More swag

Sephora and South Beach match made in tropical heaven

Picture ready!

Beauty is a team sport

Lots of cool drinks from Dreamers!

First and always!

Coconut water from a coconut, Sephora I love you!